Build a business around the life you want ✨

I’m Virginia: 7-figure Happypreneur®, coach, author, and mom. I teach ambitious women how to make money online in a way that makes them happy too.

Virginia de Assis and Franci dancing at a client event in New York

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The world expects you to work like you don't have a life, a body, or a soul to take care of.

Having a successful online business is your ticket out of self sacrifice and into a life where you thrive: financially and emotionally.

Content Lounge® courses and resources are for you if you want...

  • A business that makes money and leaves time for your kids, friends, and favourite workout
  • Business strategies that work even if you have little experience or aren't "techy"
  • Content strategies to succeed on social media without staring at your phone all day
  • Financial success but also peace of mind and a life full of happiness, connection, and joy
Check out all courses
Virginia smiling as she hugs her child in the golden evening light

hap·py·pre·neur·ship

(noun)

A multidimensional approach to success, where your needs, your relationships and your quality of life count as much as your profit.

Four women gathered around a laptop in a bright studio, looking at the screen together

Women come to Virginia because they want an online business that's profitable, simple, and leaves time for other things

My clients include everyone, from Olympic gold medalists and World Cup winners, TV stars, successful 7-figure entrepreneurs, mompreneurs and women who are brand-new to social media and building their first online business.

They all come to me because they want to earn more, live a full life, and create success without putting their happiness on the back burner.

That's what Happypreneurship® is about: it unites happiness and business strategy to create success that actually feels good too.

Virginia has received over 70 testimonials and her courses are rated +4.7/5 Stars across hundreds of reviews. But don't take her word for it...

ACHIEVEMENTS I’M PROUD OF 🥳️

$3.5M+

in sales 2020–2025

15,000+

digital product sales

+14yrs

of experience

4k

followers in my first 7-figure year

$

Clients scaled to 30k, 50k and 100k months

⚡️

Clients scaled personal brands to 100k+, 200k+ and even 1M followers

THE BEST PLACE TO START: 17 courses for $37

GO FROM $0 TO4-FIGURE MONTHS

The 17 for $37 roadmap: all 17 courses from your first idea to 4-figure months

Each program or resource kit is one step in the roadmap to building your own, successful online business that makes you money without needing you to sacrifice your life, hobbies, or sanity.

Most of my clients were exactly where you are right now…

…and here’s what they got to celebrate after working with Virginia!

Client message: one template generated 250 euros from a low ticket offerClient message: first ever 40k profit monthClient message: a 30K cash month with 3-4 reels and a 30 euro product, no big launchClient message: revenue for August was $123,880, my biggest income month everClient message: launches averaged $100K, first month without a launch brought in $120KClient message: signed 3 clients in less than a month and hit my first $5k month

Results from across my programs.

Virginia de Assis laughing in a rust sweater, holding a bouquet of orange roses

Hi, I’m Virginia 👋

On paper my story looks like a straight line to success: a bachelor's and a master's degree in business, always straight A's, and a "perfect" CV.

But in reality it was anything but straightforward

I started my first business with no idea what I was doing, worked 80+ hours a week and by the time I had finally figured it out, I was so burned out I sold it all off.

I built my second business, a done-for-you social media and copywriting agency producing content for entrepreneurs with a global audience, Olympic gold medalists and reality TV stars. That business was profitable, but I was still hustling like crazy and as a new mom I just didn't have the capacity to scale it.

In 2020 I pivoted to digital products and built a coaching business that generated $3.5M by 2025 - all while navigating:

  • 2 more difficult pregnancies
  • chronic illness
  • miscarriages
  • a pneumonia that got me hospitalized for 6 weeks and struggling for air for the next 2 years
Revenue dashboard, January 2023 to December 2025: gross revenue $2,142,822.86 and 15,794 total transactions
Gross revenue and total transactions from January 2023 to December 2025.Total revenue from January 2020 to December 2025 is over $3.5M, but due to a platform change I can't show it to you in a single screenshot 😉

Here's what I want you to understand:

  • 👉 Don't wait until you're ready or things "quiet down". Start now, start messy.
  • 👉 Invest in your skills ASAP, because struggling on your own will wear you out.
  • 👉 You don't build your business in a vacuum. Your life, health, energy, and circumstances will have a HUGE impact on your ability to run your business. Don't fight them, honor them.

You'll be happier along the way and your success will have longevity. That's what I call HAPPYPRENEURSHIP™.

And if you want a business that makes you money without burning you out, you've come to the right place 🥂

The Keys to Happiness free guide: cover and two inside pages

Want to lead a happy life?

Get a free guide breaking down Virginia’s signature framework “The Keys to Happiness®”

Keys to Happiness comes first, because you can’t build a business around your life if you don’t know what your life should look like.

Grab my free guide to the Keys to Happiness and find out what YOUR happy life needs: safety, play, connection and authenticity.

Get your free guide

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